If your product, service, or start-up is visual or creative in nature, think digital art, 3D designs, game assets, or even NFTs then ArtStation is a hidden gem for gaining both exposure and a real, high-quality backlink. With the DR of 91.
In this guide, I’ll walk you through exactly how I created a free portfolio on ArtStation and got a do-follow backlink pointing straight to my website no technical skills or payment needed.
Why ArtStation Should Be in Your Backlink Strategy
ArtStation is one of the internet’s largest platforms for digital artists, illustrators, 3D modelers, and game designers to showcase their work and connect with studios or fans. Think of it as LinkedIn meets Instagram for artists, designers, and 3D professionals.
Here’s why ArtStation is a no-brainer for backlinks:
- DR: 91 (Ahrefs)
- Monthly Traffic: 45M+ visitors (via SimilarWeb)
- Link Type: Do-Follow (in project descriptions)
- Audience: Designers, 3D artists, game devs, digital creators
- Great For: Any product or tool with a visual angle
If you or your startup operates in any visual, creative, design, or storytelling space listing your work here is a double win: portfolio exposure + SEO boost.
Step-by-Step Guide: How to Get Your Free Backlink from ArtStation
Let me walk you through the exact process I followed.
Step 1: Go to ArtStation and Sign Up
Visit ArtStation, then click on “Sign Up” in the top right corner.
You can register using email or sign in with Facebook, Google, or LinkedIn.
Step 2: You’ll find the “Upload” icon in the top navigation.
Step 3: On your dashboard, click “Upload” → “Project”.
You’ll now build a portfolio post to showcase your work, product, or brand visuals.
Here’s what you can add:
- Project Title
- Description (you can include links here too!)
- Image uploads (screenshots, banners, demos)
- Tags and categories
Step 4: Publish Your Project and View the Live Link
Now your profile + project are live and indexed by search engines. You can even create multiple projects, each with a new backlink to different parts of your site.
Pro Tips: Maximize Your ArtStation Backlink and Portfolio
Want to make your ArtStation backlink do more than just sit there? Here’s how to turn your listing into a traffic magnet:
- Use a clean profile image and branded banner. It makes your page look polished and platforms are more likely to feature professional-looking profiles.
- Add searchable keywords to your project titles and tags. Think “SaaS UI design” or “NFT collection concept” this helps you show up in ArtStation searches and even Google.
- Include your backlink early in the project description. The higher it appears, the more clicks it gets especially on mobile.
- Share your listing beyond ArtStation. Post it on Reddit (e.g., r/Design or r/SideProject), Behance, or X (Twitter) to give it extra reach and traffic.
- Stay active. Update your projects every few months so your profile doesn’t go stale. Fresh content signals relevance both to users and search engines.
ArtStation isn’t just a gallery it’s a free, high-authority platform that can quietly power your SEO while connecting you with the right audience. If your product is visual, this platform belongs in your backlink stack.
Want More Free, High-Quality Backlinks?
This article is part of our series, Get High-Quality Backlinks for Free, where we explore platforms like ArtStation that help startups, SaaS founders, and creators build strong backlink profiles at zero cost.
Expand your backlink stack with these practical guides:
- How to Get a Free Backlink from Carrd.co (DR 89)
- Earn (DR 92) Backlink from WHMCS – Step-by-Step Guide
- Secure a High-Authority Backlink from Heylink.me (DR 91)
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