It’s a mix of both do-follow & no-follow links.
Both no-follow and do-follow links play a role in SEO, even though they work differently.
- Do-follow links pass SEO value (also called link juice) to your website. These links help improve your search rankings because search engines recognize them as a vote of confidence from other websites.
- No-follow links don’t pass direct SEO value, but they still matter. They can drive traffic, increase brand awareness, and make your backlink profile look natural. Google also considers them for indexing and ranking in some cases.
A mix of both keeps your website’s backlink profile looking organic. If you only have do-follow links, search engines might find it suspicious. So, having a balance of both helps build trust and boosts your site’s overall authority.
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